February 12th 2016 – Bilbao
If there is a sector that does not suffer from the economic crisis, it is for sure global tourism. For example Myanmar, recently open to the grand public after many years of political unrest, has witnessed a raise in the number of tourists visiting its temples and jungle of over 52% for the year 2015 only. As travellers around the world continue increasing, countries, cities and attraction sites’ planners have to be able to cope with these growing numbers in terms of infrastructures, transportation and security. They also have to think of the best way to adapt their offer to their visitors in order not to miss these engaging opportunities, goal that ENTER2016 has worked on achieving.
Hosted from February 2nd to February 5th, in one of the most famous Basque cities, Bilbao, the ENTER2016 conference has brought together many international players of the eTourism sector.
Gathered together to discuss these future challenges and opportunities, representatives of the public and private sector attended the conference. Orange Business Services was represented by Mohsen Hamoudia, who detailed the importance of research and forecasting applied to the Tourism sector. Juan Murillo Arias, from BBVA Data & Analytics explained how financial data analytics can assist urban planners for touristic agglomerations. Patrick Robinson, for Airbnb, presented the growing place of the “sharing economy” in the eTourism business. Eduardo Santander, from the European Travel Commission, detailed his report on the situation on Tourism in Europe and his work to promote European destinations to travellers worldwide.
Among them, DFRC was present and represented by its Business Development Manager, Iwona Maciejewska, who participated in the “Keynote ENTER2016 + Basque eTourism Day” session where she explained several use cases of Smart Analytics applied to tourism. Indeed, by detecting passively mobile phone signals and creating anonymous crowd analytics’ graphs, municipalities and Tourism boards are able to access valuable insights, such as visitor’s nationalities and monitor their crowd of tourists in a smarter way.
Smart tourist data allow interested clients to analyze the patterns of mobility inside a park for example, and see what the real occupancy numbers and hours are. Discovering an event’s success per nationality can be useful information for hospitality business’ to adapt their advertisement to a specific country.
Offering the possibility for tourists to download a free application can guide them in their choice of visits, provide them with promotions in local shopping areas and can also be a way on knowing better the visitors in a particular attraction site. For security purposes or visit comfort in an amusement park, crowds can be told to access an area following a particular route, to avoid being stuck in a queue.
As possibilities are as numerous as scenarios, please feel free to contact us if you are interested in cooperation on Smart Tourism in your city.
Featured image of Bagan © by Judith Scharnowski, licensed under Creative Commons Zero.