April 1st 2016 – Barcelona
As Information and Communication Technologies have evolved with the democratisation of Internet, the way we are now behaving towards travel has subsequently changed too. When yesterday the travel agency was the inescapable stop to find the best flight, hotel and car, nowadays a few clicks on Internet enable the selection of a flight while sitting at home and sharing with your friends on the social media where your next holiday will be.
Well, the tourism industry has evolved too. And to stay up to date with these societal changes, Crowd Analytics is paramount in order to propose the right offer as well as to keep the visitor satisfied.
Challenges for tourism organisations remain the same: “How do I bring new customers to my business?” “How do I maintain my existing customers’ level?” “How do I benefit from tourists visiting nearby attractions?”, as underlined by Iwona Maciejewska, DFRC’s Business Development Manager, during a formative session in the international higher management education business school EAE in Barcelona.
Crowd Analytics and data, in the new era of e-tourism, is meant to provide valuable insights to the tourism industry (hospitality, cities, cultural infrastructures, etc.) but it is also targeting a better travellers’ experience by providing new tools to maximise time and pleasure, discovering new environments.
For tourism organisations, Smart Cities, municipalities, LBASense crowd monitoring solutions can be very useful and innovative tools. By simply, passively and anonymously, detecting mobile phone signals with LBASense sensors (short- or long-range), this location-based technology offers you insights about crowd movements and behaviours in targeted areas. Its highly sophisticated algorithm is capable of estimating the crowd size in real-time, in different locations and with high accuracy, analysing its change rate. Real time analytics, minute by minute, can then be compared to the predicted activity. Visitor’s nationalities through phones’ country codes can also be anonymously detected, revealing interesting insights and offering many tailored-by-country business possibilities.
On the visitor’s side, offering access to interesting mobile phone applications can also make a city more attractive and interactive.
Tourism mobile phone apps can for example provision real-time and highly relevant information on festivals, museum openings, concerts, and local markets.
Tourism organisations can use this medium to offer highly pertinent offers to visitors based on real-time data and also guarantee the customers experience by monitoring the number of persons on site.
If you are interested in using LBASense sensors in your city, please contact us.
Featured photo of Barcelona by Tyler Hendy, licensed under Creative Commons Zero. All other images: all rights reserved to DFRC.