Access to Open Data gathered via LBASense Crowd Analytics sensors is a solution tailored for Smart Cities and municipalities who want to share free data access to citizens, companies such as mobile app developers, research institutes or universities.
Why Do You Need It?
Footfall data, such as hourly or daily trends, weekdays vs. weekends, mobility patterns, duration of stay, unique visitors… etc. are all unique insights that can be collaboratively used to map a city and its inhabitants in order to offer better urban planning, adapt public transportation to the citizens’ real needs or understand who are the tourists visiting the cultural sites and shopping areas.
What Will You Get?
Analytics provided include footfall, dwell time, % of returning customers, activity index, nationalities and mobility map.
Why Our Product?
Thanks to our unique technology, we provide analytics, highly accurate and at low cost, enabling powerful insights.
European cities such as Cluj-Napoca (Romania), Bologna and Turin (Italy) have already adopted our data to share via their Open Data platform.
LBASense technology is able to detect mobile phone signals with high accuracy, thanks to unique features such as:
iOS and Android devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of overcoming this randomization, hence of counting the number of mobile devices in the area.
One Sensor, Multiple Ranges
Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.
Our sensors detect a unique mobile phone identifier: unlike other systems, there is no double counting.
Inclusive Marketing Tool
Without any additional cost, our system can serve for location-based marketing to send promotions or inform tourists.
Do you want to know more about our Open Data solution? Contact us to know more.
This solution is compliant with the EU General Data Protection Regulation 2016/679 (GDPR).