The Crowd Analytics for Tourism solution is tailored for Smart Cities, municipalities, tourism boards, museum managers and marketing teams who want to know more about flows and patterns of tourists in the city.
Why Do You Need It?
As the number of tourists worldwide is constantly increasing, cities need to adapt their facilities to travellers’ interests and real-time activity to guarantee a better travel experience. Knowing who visits your city also enables hospitality and cultural attraction managers to segment their offer according to each category of tourists.
What Will You Get?
Analytics provided are footfall, dwell time, % of returning customers, activity index, nationalities and mobility map.
Why Our Product?
Thanks to our unique technology, we provide analytics, highly accurate and at low cost, enabling powerful insights for the tourism industry, such as the nationality analysis.
iOS devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of identifying the real device hidden behind the temporary MAC address, hence of counting the number of mobile devices in the area.
One Sensor, Multiple Ranges
Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.
Our sensors detect a unique mobile phone identifier: unlike other systems, there is no double counting.
Inclusive Marketing Tool
Without any additional cost, our system can serve for location-based marketing to send promotions or inform tourists.
You want to know more about Crowd Analytics for Tourism and understand how this solution can fit your scenario? Contact us to know more.
This solution is compliant with the EU General Data Protection Regulation 2016/679 (GDPR).